نتایج جستجو برای: keywords marketing mix elements

تعداد نتایج: 2265687  

2007
Neeraj Arora Xavier Dreze Anindya Ghose James D. Hess Raghuram Iyengar Bing Jing Yogesh Joshi Nicholas Lurie Scott Neslin S. Sajeesh Meng Su Niladri Syam Jacquelyn Thomas John Zhang

The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when t...

Alireza Jabbari, Mohammadkazem Rahimi Zarchi Sepehr Abbasi Seyed Hamed Rahimi Tahereh Shafaghat,

Introduction: Increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. In this way we could make the best use of the resources...

ژورنال: گلجام 2011
چیت سازیان, امیرحسین, چیت سازیان, علیرضا,

Marketing mix is one of the most important devices that is used in marketing planning. Marketing mix refes to factors and controllable variables that Marketing managers use to satisfy target customers. Marketing scholars identify different factors for different products. In this research at first we proposed five factor model for carpet marketing mix. Then we tested and ranked these factors. Fi...

2011
Ali Shahhosseini

This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

Journal: :Financial Risk and Management Reviews 2018

Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

2014
S. Cem Bahadir Sundar G. Bharadwaj Rajendra K. Srivastava

Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging countries. We investigate their moderating role on the relationship between elements of the marketing mix and ...

2001
Demetris Vrontis

This research investigates UK multinational companies’ level of adaptation and/or standardisation across international marketing tactics. The research methodology consists of a questionnaire survey of the 500 biggest UK multinational companies. It examines whether multinational companies are adapting or standardising their marketing mix elements/7Ps (product, price, place, promotion, people, ph...

2016
Mallik Greene MALLIK GREENE Denish Shah Alok Saboo

2012
Leslie E. Cummings

Horse and dog racetracks across the U.S. are experiencing declining attendance and betting handle. This article summarizes an investigation into possible causes and remedies for these trends. Three topics emerged: policy, marketing, and technology. First, industry and political leaders must cooperate in identifying and addressing central political-legal issues. Racing's second focus must be mar...

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