Product replacement plays a critical role in many high-tech durable goods markets. Since these markets frequently undergo both rapid improvements in quality and falling prices, the consumer's replacement decision is most often due to product obsolescence, as opposed to wear and tear. Despite its importance, this issue has received insufficient attention in the literature, especially from an emp...

Can advertising lead to a sustainable competitive advantage? To answer this question, we propose a dynamic model of advertising competition where firms repeatedly advertise, compete in the product market, and make entry as well as exit decisions. Within this dynamic framework, we study two different models of advertising: In the first model, advertising influences the goodwill consumers extend ...

M developments of recent years indicate the emergence of a general science of human behavior. Of major significance in this movement toward integration in the social sciences was a volume representing the collaboration of nine specialists from the fields of psychology, sociology, and cultural anthropology.̂ The more limited objective here is to call attention to some trends in contemporary psych...

Despite popular belief, the marketing discipline was an offshoot of economics (Bartels 1951, Sheth et al. 1988). Early researchers, often educated in economics, felt economics was preoccupied with variables such as prices and costs. They focused on other variables. They also investigated marketing as a productive activity (i.e., adding value) by adopting different sets of assumptions other than...

a University of Groningen, School of Economics, Department of Marketing, P.O. Box 800, NL-9700 AV Groningen, The Netherlands b Rotterdam School of Management, Erasmus University, Department of Marketing Management, Office T10-16, P.O. Box 1738, NL-3000 DR Rotterdam, The Netherlands c Rotterdam School of Economics, Erasmus University, Office H15-19, P.O. Box 1738, NL-3000 DR Rotterdam, The Nethe...