ABSTRACT Today most companies do not sell their goods directly to the final user. Instead many of the tasks which include distribution activities such as transportation and storage, but also marketing activities such as selling and pricing are undertaken by a variety of external intermediaries. The choice and control of these intermediaries we call marketing channel management. Marketing channe...

The goal of this paper is to combine the current theory about marketing channels with combined transport and logistics in order to develop a customer-based and broadly applicable approach to the study of combined freight transport in Europe. Furthermore, this paper seeks to provide an analytical framework as a starting point for the analysis of the performance-in terms of quality-of intermodal ...

Advances in information technology and changing customer needs for channel service outputs have dramatically affected the routes to markets in many industries. The authors propose that these changes have led to significant alterations in how customers interact with firms and consequently to a phenomenon that we dub ‘‘channel multiplicity.’’ Channel multiplicity is characterized by the customer’...

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing dis...

This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...

information and communication technologies (ict) have offered innovative and cost effective advertising tools for managers. one of such technologies is mobile phone which has enabled a novel marketing channel for companies to directly reach their customers. yet, mobile marketing is still in its infancy and needs deeper investigations. this paper has studied 588 customers’ perception for receivi...

Marketing managers developing strategies to market products on the Internet are faced with important issues. We suggest that the use of Web advertising, virtual store-fronts and virtual communities provides innovative opportunities for marketers to communicate with consumers, understand their preferences and personalize the marketing offers at far lesser costs and far more effectively than thro...

The evolution of e-commerce also has brought with it a new marketing channel known as mobile marketing (m-marketing). Although mobile devices have been seen as a potential channel to reach consumers, effort is still needed to understand what influences intention to adopt mobile marketing. This study integrates innovation characteristics of the Innovation-Diffusion Theory (IDT), perceived risk, ...

it is very important to analyze the rice market structure in mazandaran province, as this province is competent to produce rice. mazandaran rice market was analyzed by completing 55 questionnaires in producer, wholesaler and retailers level, randomly in 2009. results show that marketing margins of two varieties namely- local (tarom) and multi-product- were 5850 and 3700 rials, respectively; als...