This paper describes a content-based analysis of Web-based travellers’ social media Websites. The proposed methodology is based on three levels of computer-mediated analysis, namely the lexical analysis, statistical analysis and semantic analysis. It is found that the use of systematic analysis of naturally occurring discussions in social media sites can lead to much stronger information about ...

Background. This paper investigates the pillars of content strategy and fan engagement in social networks during 2018 PyeongChang Winter Olympics and Paralympics. Objectives. The purpose of this paper is to seek reasons behind the differences in fan engagement in social media channels of PyeongChang Winter Olympics and Paralympics. Methods. Facebook and YouTube channels are used to analyze en...

This is a position paper on the role of content analysis in media-rich online communities. We highlight changes in the multimedia generation and consumption process that has occurred the past decade, and find the new angles this has brought to multimedia analysis research. We first examine the content production, dissemination and consumption patterns in the recent social media studies literatu...

researchers have long measured people’s thoughts, feelings, and personalities using carefully designed survey questions, which are often given to a relatively small number of volunteers. the proliferation of social media, such as twitter and Facebook, offers alternative measurement approaches: automatic content coding at unprecedented scales and the statistical power to do open-vocabulary explo...

Media for content analysis can include any recorded communication from papyrus to podcast, published or unpublished. Approaches to studying media content are almost as diverse as the approaches to studying human communication behavior. In a general sense, any study of media content is a content analysis, but in communication research the term usually implies a quantitative approach and a series...