The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance. New antennas can be installed at hot spots of user demand, which will require an investment, and/or the clientele expansion can be carried out in a planned manner to promote the exploitation of the infrastructure in the less ...

3 (IT Dept., Amity University, India) ABSTRACT In current Business Scenario, banks use direct marketing campaigns and advertisement activities in the context of corporate reputation and brand name enhancement and to increase the sale of their new launched product by researching more improved market segments which is based on understanding customers’ behavior. The competition in market has led m...

− This article describes fundamentals of Global Advertising Strategies' MPT3 Continuum TM framework − a set of mathematical and visual models designed to optimize marketing campaigns in respect to P&L, ROI and price/performance ratios. Various non-linear optimization techniques were created and implemented for numerous niche − targeted marketing campaigns. Pre-and post-campaign surveys are cons...

Customer relationship management is crucial in acquiring and maintaining royal customers. To maximize revenue and customer satisfaction, companies try to provide personalized services for customers. A representative effort is one-to-one marketing. The fast development of Internet and mobile communication boosts up the market of one-to-one marketing. A personalized campaign targets the most attr...

The advancement in technology, competitive market environment and changing behaviour of customers has generated an increased interest in direct marketing method for marketing. Data mining technology can predict and detect the changes in customer behaviour which facilities the effective planning of direct marketing campaigns. The objective of this paper is to generate a simplified data mining fr...

SAS Marketing Automation enables organizations to rapidly create, modify and execute marketing campaigns, getting them quickly out the door in an automated, traceable and repeatable manner. As such, the system running your SAS Marketing Automation can have a significant impact on getting the maximum value of your software investment, so the deployment strategy is a critical consideration. Getti...

Marketing organizations often design multiple marketing campaigns to meet a variety of objectives. Marketing resources must be allocated carefully across campaigns to minimize conflicts and maximize organizational value (e.g., impact on customer lifetime value). While data-driven analytics has greatly improved the ability to predict the effect of marketing actions on individual customers, such ...

This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca Cola, Adidas and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing media....