The aim of this paper is to deal with the problem of coordination for online markets where a seller registers to an online market to sell an item. The seller and the owner of the market then form an alliance to generate revenue through online sales. However, the efficiency and stability of the alliance highly relies on the contract that specifies the way to split the revenue and costs over the ...

Department of Mechanical Engineering, University "Valahia" Targoviste, Romania, 2 Department of Continuing Education, University “Pierre et Marie Curie”, Paris, France Abstract: Higher education is facing a challenge to meet new demands for the next century. The engineering education must keep same innovation-rate like research and technology progress. Many experts consider that educational ped...

"Witkeys" are websites in China that form a rapidly growing web-based knowledge market. A user who posts a task also offers a small fee, and many other users submit their answers to compete. The Witkey sites fall in-between aspects of the now-defunct Google Answers (vetted experts answer questions for a fee) and Yahoo Answers (anyone can answer or ask a question). As such, these sites promise n...

Online game is one of the fastest growing industries in Korea. It accounts for 5.8% of the world game market and one third of the world online game market. Korea’s online game market has two-sided market characteristic with very low switching costs. This paper is to study the various characteristics of two-sided market under low switching costs. We empirically investigate network externalities ...

This paper studies ranking policies in a stylized trial-offer marketplace model, which single firm offers multiple products and has consumers who express heterogeneous preferences. Consumer trials are influenced by past purchases, the inherent appeal of products, each product. purchases conditional on trying product dependent quality for given consumer segment. The platform owner needs to devis...

Recent developments in social media have morphed the age-old practice of paying influential individuals for product endorsements into a multibillion dollar industry, extending well beyond celebrity sponsorships. We develop parsimonious model which influencers trade off increased revenue they obtain from paid with negative impact that these on their followers’ engagement and, therefore, price re...

Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing s...