This study aims to bridge two research streams that have evolved relatively apart from each other, namely the research streams on organizational identity and on employer branding (employer image). In particular, we posit that it is crucial to examine which factors company outsiders (applicants) as well as company insiders (employees) associate with a given employer. To this end, this study uses...

professional attitudes of employees in organizations are associated with costumer perception to organization. these characteristics are consequences of positive image of the customers of society to organization. thus, employees’ skills, attitudes and behaviors are important in this field. high reputation of iran khodro company among people and its costumers always prompt many staffs to emerge p...

This article addresses how individuals make sense of their organization's response to a nontraditional and emotional strategic issue. The reported research also concerned microprocesses involved in organizational adaptation. We describe how the Port Authority of New York and New |ersey, a regional transportation agency, dealt with the many homeless people at its facilities and use that descript...

A B S T R AC T Although many organizational researchers make reference to Mead’s theory of social identity, none have explored how Mead’s ideas about the relationship between the ‘I’ and the ‘me’ might be extended to identity processes at the organizational level of analysis. In this article we define organizational analogs for Mead’s ‘I’ and ‘me’ and explain how these two phases of organizatio...

Background: Attracting outstanding medical professionals contributes to the creation of a medical competitive advantage. This study attempts to compare private and non-profit proprietary hospitals in terms of the connection between hospital image and compensation/benefit system on organizational attractiveness. Methods: The questionnaire survey method was adopted in this study, with employees f...

introduction: having a desirable image in a market can be considered as an asset for an organization. therefore, using proper approaches, managers of such organizations must monitor and manage the image of their organizations in order to achieve their organizational goals and their customer’s satisfaction. as an important sector of every society, managers of hospitals also must try their best t...

Introduction: The globalization era makes the hospital service industry competition even higher, which requires management to develop strategies face competition. efforts made by in of this encouraging staff engage Organization Citizenship Behavior (OCB). Nurses as health workers who provide care patients play an important role being involved OCB build a positive image hospital. More and more c...