Marketing concepts and definitions have remained relatively unchanged until recently. Electronic Customer Relationship Management (ECRM) has forced marketing managers to reevaluate how, when and to what extent they interact with their customers. Organizations will lose loyal customers if they do not recognize and react to the changing demands of customers. In addition, marketing to a new a cust...

Introduction: The aim of this project is to investigate the concepts of patient relationship management (PRM), patient satisfaction and their relationship. As healthcare industry has its own complexity, the so well defined idea in marketing which is CRM could not be implemented directly in health industry. Consequently the concept of PRM has been introduced. Metho...

The Doctor-Patient Relationship (DPR) is a complex concept in the medical sociology in which patients voluntarily approach a doctor and thus become a part of a contract in which they tends to abide with the doctor’s guidance. Globally, the DPR has changed drastically over the years owing to the commercialization and privatization of the health sector. Furthermore, the dynamics of the DPR has sh...

The obesity epidemic raises important and complex issues for clinicians and policy-makers, such as what clinical and public health measures will be most effective and most ethically-sound. While Nir Eyal’s analysis of these issues is very helpful and while he correctly concludes that “conditioning the very aid that patients need in order to become healthier on success in becoming healthier” is ...