Many companies work hard to ensure that service representatives are friendly when interacting with customers. Friendliness, however, is not always enough; customers must believe that service employees are not just acting out a friendly role. In our study, we extrapolated this idea to web-based support services. Integrating IS and marketing perspectives, we suggested that user judgment of human ...

When is the expression of prejudice seen as authentic? Perceived authenticity refers to how much one judges another’s behavior reflect beliefs, attitudes, goals, and desires that person. We investigate whether perceived can operate a vicarious justification for prejudice—a way prejudiced people defend statements others. In six studies, was positively related similarly statements: People are mor...

Conventionally, human-controlled and machine-controlled virtual characters are studied separately under different theoretical frameworks based on the ontological nature of particular character. However, in recent years, technological advancement has made boundaries between human machine agency increasingly blurred. This manuscript proposes a framework that can explain how various characters, re...

The tremendous growth in economic developme nt in the countries of Southeast Asia has resulted in a dramatic increase in incraregional travel. As a result, tourist developments are being built at a tremendous speed and scale . Such buildings are bringing into sharp focus the definitions of terms such as "tradition/al" and "modern/ity ," as well as redefining notions of "authenticity" within var...

The disparity of highlights on specular reflecting surfaces usually differs from the disparity of the surface points. A. Kirschmann (1895) proposed that this fact may be used as a binocular cue for gloss perception. This was confirmed by A. Blake and H. Bülthoff (1990) who found that subjects judged the glossiness of convex ellipsoidal surfaces as most realistic if the disparity of the highligh...