The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

This study examines consumers’ adoption behaviour of digital information products involving network effect and bandwagon effect simultaneously. Smartphone is selected as a typical object. We propose that perceived number of users is the common measurement of both effects. In addition, perceived complementarily is another factor of network effect, and bandwagon effect consists of popularity and ...

Price is a major motive that engages consumers in shopping websites, and although price tolerance has gained increasing attention for its importance on pricing strategy, related literature on e-commerce lacks a conceptual model probing into factors that influence customers’ price tolerance. This paper proposes an integrated conceptual model, and empirically tests the model using data collected ...

The purpose of this research was identifying socio-economic characteristics affected on respondents’ participation in contract farming. The survey was conducted using structured questionnaire in populous states namely Kedah, Kelantan, Terengganu, Pahang, Perak, Selangor and Johor in Peninsular Malaysia. A total of one-hundred and sixty seven FFV farmers were randomly selected and personally int...

today, using counterfeits is remarkably common in clothing industry. on this basis, present paper is conducted in clothing industry at tehran due to the impact of counterfeit on brand equity of original products’. it is a descriptive research. to achieve research aims, a sample consisting of 384 consumers in tehran who bought counterfeits deliberately were selected. to analyze data and to test ...

Previous research has shown that external reference prices provided by price comparison sites are known to increase both sellers’ price competition and buyers’ price sensitivity. However, there is no clear answer regarding the different impacts of various competition patterns, which are caused by the advent of competitors within price comparison sites, with respect to consumers’ perceptions of ...