Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacc...

background: public service advertising (psa) is a public interest message disseminated in the form of an advertisement communication and its main purpose is to promote public behavioral changes regarding a social issue. korea centers for disease control and prevention (kcdc) has been delivering psa by various media. however, the effect of psas has never been evaluated. the purpose of this study...

fundamentally, public services must be of high quality so as to satisfy the wants and needs of the beneficiaries. but it’s worrisome to discover that in uganda, public services provided are of poor quality due to unethical behaviors and wanting leadership. the purpose of this study is to show that transformational leadership can advance ethical culture to spur provision of quality services. a r...

Public relations is a managerial process aimed at attracting and maintaining positive behaviours in favour of social groups and independent organizations to achieve the mission and goals of the organization. The main responsibility of public relations is to build and maintain a "pleasant environment" for the organization and the client, and the condition for the survival and survival of the soc...

background: increasing cost of cancer in the world and particularly in developing countries, postulates need for public participation in cancer control activities, including prevention, treatment and supportive care. we studied role of different factors on the success of advertising through short message services (sms) for public donations for cancer control activities. materials and methods: b...

Online advertising has become increasingly popular among SMEs in service industries, and thousands of service advertisements are published on the Internet every day. However, there is a huge barrier between service-provider-oriented service information publishing and service-customer-oriented service information discovery, which causes that service consumers hardly retrieve the published servic...