This paper reports results from two field trials of TrottingPal, a mobile system that supports event information management and seamless collaboration between spectators at the trotting track. Each aspect of collaboration within this activity has an important influence on spectator activities at the track and how they are organized. The variety of existing information sources at the track poses...

We examine network support for spectators in online multiplayer games. We consider how the associated challenges are different from those in traditional audio/video streaming. Specifically, we consider two problems: spectating (distributing the gaming stream reliably to spectators, who may outnumber the players by several orders of magnitude) and cheering (delivering the spectators’ audio cheer...

Understanding consumers is elementary for practitioners in marketing. Consumers of sports events, the sports spectators, are a particularly complex consumer crowd. In order to identify and define their profiles different segmentation approaches can be found in literature, one of them being multidimensional segmentation. Multidimensional segmentation models correspond to the broad range of attit...

This study aimed to test the conceptual model on the causal relationship of motivation and consumption intention. To this end, 390 spectators who were present at the stadium, were randomly selected using stratified random sampling. They voluntarily completed Funk’s Motivation Scale and spectators’ consumption intention questionnaire. Structural Equation findings indicted a significantly positiv...

This study was done to predict Consumption Behavior of spectators including tendency to Attend Again and purchasing marked merchandises. So, using correlation method, presented spectators in Azadi Stadium are chosen as statistical population. 696 people were chosen randomly and fill Alimohammadichr('39')s questionnaire of factors affecting presence and Kimchr('39')s questionnaire of spectatorsc...

The study investigated the 2011 TPGA Ever Rich Championship – North Bay Open spectators’ on-the-site spectating motivations, experiences, and satisfactions. The research was conducted on a convenience sample of the on-the-spot spectators at the North Bay Golf and Country Club. A total of 200 questionnaires were distributed, of which 185 valid questionnaires were collected, approaching a 92.5% r...

In this paper, we aim to develop an AR system which supports spectators who are watching a sports game using smartphones in a spectators’ stand. The final goal of this system is that a spectator can watch information of players through a smartphone and share experiences with other spectators. For this goal, we propose a system which consists of smartphones and fixed cameras. Fixed cameras are s...