the purpose of this study was to investigate the attitudes of managers in private companies towards sport sponsorship as an advertising tool. the method of this study was descriptive and survey and it was practical. the statistical population of research included all chief managers (executive officers, financial officers or sales officers) of private large productive companies in esfahan that w...

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is limited. The purpose of ...

the aim of this research was to design and codify a development strategy for sport for all in kerman province. the statistical sample of this research consisted of 30 physical education professors of higher education institutes, physical education managers of academic board in sciences, research and technology ministry, physical education managers and experts, managers of sport clubs participat...

the aim of this paper was to identify the strengths, weaknesses, opportunities and threats of talent identification in championship sport of i.r. iran and to examine its bottlenecks and challenges. for data collection, the documents and related literature were reviewed, council meetings were held and a researcher-made questionnaire and swot analysis were used. 256 subjects including 13 managers...

the aim of this study was to identify sport marketing barriers in iran from sport managers’ perspectives. the statistical population involved top managers of sport and youth ministry, national olympic committee and sport federations (n=80). sample was equal to the population and 67 questionnaires were returned correctly. a researcher-made questionnaire (with 40 items) was used to measure sport ...

Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of popular football clubs in Iran. Methods. The design of the study was descriptive with practica...

the safety of sport halls in physical education faculties is important from two perspectives: first, students spend a long time in these sport halls to learn a sport filed; second, they should learn sport safety standards as the future experts. the aim of this research was to study physical education students’ viewpoints on safety in sport halls of physical education faculties of universities i...