Effective innovative activity of enterprises with the dynamic economic development is possible under the conditions of timely implementation of innovative projects that satisfy and meet the requirements of the external and internal environment and contribute to building up their own potential with the orientation of the enterprise activity on the long-term prospect of development. This contribu...

The challenges facing the U.S. aquatic foods industry from production to processing to consumer points of purchase are complex and diverse. Consumers are vigilant of the safety and quality of all food products and the applications of biotechnological sciences. With changes in global trade policies and the creation of multilateral trade agreements, export opportunities and constraints are contin...

This article advocates that more strategy researchers and managers become engaged in an interactive, reciprocating research process, the objective of which is building pragmatic strategic management theory. To this purpose, the authors suggest how researchers and managers may engage in theory-building processes in which generalized theories of researchers and contextual theories of managers int...

System dynamics was originally founded as a method for modeling and simulating the behavior of industrial systems. In recent years it is increasingly employed as a Group Support System for strategic decision-making groups. The model is constructed in direct interaction with a management team, and the procedure is generally referred to as group model-building. The model can be conceptual (qualit...

System dynamics was originally founded as a method for modeling and simulating the behavior of industrial systems. In recent years it is increasingly employed as a Group Support System for strategic decision-making groups. The model is constructed in direct interaction with a management team, and the procedure is generally referred to as group model-building. The model can be conceptual (qualit...

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the r...