نتایج جستجو برای: suitable marketing
تعداد نتایج: 260133 فیلتر نتایج به سال:
Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...
studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. however, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. meta-analysis is a research approach that helps the researcher to achieve a suitable combina...
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
Background: The performance of nurses as the largest human resources element of health care organizations has an important impact on the quality and results of patients' treatment. The main purpose of this research is to investigate the impact of internal marketing orientation on nurses’ performance by considering the mediating role of nurses’ engagement. Materials & Methods: In this regard, w...
on the basis of acreage, production and import amounts, maize is one of the strategic products in iran, regarding defects of marketing system of maize, in this analysis using yearly observations between 1368 to 1385 (18 years) and eviews software, the marketing and econometric model of maize marketing margin was studied. the results show that the most important factor in the maize marketing mar...
Traditional DEA models ignore the internal process of production systems and are not able to identify the cause of deficiency in efficiencies measuring. At this research, traditional DEA model and two-stage DEA model were used to measure the efficiency of Iranian private insurance companies during 2007-2009. The results indicated that the traditional DEA model is not suitable for such kind o...
nowadays, marketing is considered as one of the most important parts of all manufacturing and service activities. in order to reach more share of goal market, different companies always update and change their marketing policies. these companies have to know that different customers impressed by different marketing policies and them, they should choose most suitable policies for one goal group....
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an eeective tool for direct marketing. During data mining, several speciic problems arise. For example , the class distribution is extremely imbalanced (the response rate is ...
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an eeective tool for direct marketing. During data mining, several speciic problems arise. For example , the class distribution is extremely imbalanced (the response rate is ...
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an effective tool for direct marketing. During data mining, several specific problems arise. For example, the class distribution is extremely imbalanced (the response rate is...
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