a r t i c l e i n f o This study addresses the business-to-business (B2B) trade fair from a relationship marketing perspective. The main purpose is to comprehend buyer and seller interactions in the context of the trade fair, evaluating their impact on relationship quality and on the development of the relationship in the long-term. A research model is proposed with the underlying rationale tha...

Events like trade fairs are a complex service activity with a considerable economic, social and environmental impact due, among other factors, to their high level of waste generation. There are few studies of the environmental impact associated with waste generation and typology. An environmental analysis methodology has been developed to characterise the waste associated with the temporary str...

Aims: This study explores the prime motives and barriers that drive or inhibit the Portuguese exporting Small and Medium Enterprises (SMEs) to exhibit at an international trade fair. Study design: Survey, based on a questionnaire sent by email. Place and Duration of Study: 68 Portuguese exporting SMEs, between January and July 2012. Methodology: The present study was conducted in Portugal and s...

Reflecting the new wave of global public health, which now seems to be finally reoriented towards embracing its social mission and responsibilities, the 12th World Congress on Public Health, recently held in Istanbul, dedicated many of its sessions to ethics and the right to health. Indeed, the Congress title, ‘Making a Difference in Global Public Health: Education, Research and Practice’, soun...

I share Richard Smith’s outrage at publishing house ReedElsevier’s participation in the arms trade (JRSM 2007;100:114–115). For this reason I joined some 140 other academics in writing an open letter to Reed which appeared in the Times Higher Education Supplement on 1 March 2007. In the letter we call on Reed to cease all involvement in arms fairs. In particular we state that Reed’s involvement...