Switching between electronic and traditional markets, consumers nowadays impact profoundly on market makers. To successful conduct business, firms have to carefully making channel decisions to meet the needs of customers. The purpose of this article is to offer normative models for analyzing consumer channel selection behaviors between traditional and electronic markets. Referred to transaction...

since the energy consumption has become one of the crisis of modern buildings, modeling the iranian past architecture patterns could be helpful. the shopping streets as one of the main sectors consuming energy locate near the open spaces it seems, therefore, they need more thermal comfort. however, using passive techniques, the iranian traditional bazaars architecture solved the problems regard...

Faced with intense competition, banks have deployed information technology (IT) to serve customers more efficiently and effectively in diverse ways. The challenge bank managers face is in utilizing alternative service channels to win customers and retain competitive advantages. This study investigates the impact of banks’ use of channel mix strategy. We show strong complementarities between tra...

This paper develops an MILP model, named Satisfactory-Green Vehicle Routing Problem. It consists of routing a heterogeneous fleet of vehicles in order to serve a set of customers within predefined time windows. In this model in addition to the traditional objective of the VRP, both the pollution and customers’ satisfaction have been taken into account. Meanwhile, the introduced model prepares a...

Since the energy consumption has become one of the crisis of modern buildings, modeling the Iranian past architecture patterns could be helpful. The shopping streets as one of the main sectors consuming energy locate near the open spaces it seems, therefore, they need more thermal comfort. However, using passive techniques, the Iranian traditional bazaars architecture solved the problems regard...

Marketing of innovation is highly complex because the potential customers usually are unaware of the new product. In the same way, the markets as known in traditional marketing are frequently absent. The biotechnology is based on a crosssectional knowledge, which represents a particular challenge and is different from other more mature and more traditional market products. Customers and biotech...

T one-price-for-all extended warranties do not differentiate customers according to their risk attitudes, usage rates, or operating environment. These warranties are priced to cover the cost of high-usage customers who have more failures and are willing to pay a risk premium for their risk aversion. That makes traditional warranties economically unattractive to low-usage customers and those who...