BACKGROUND Research was carried out in the years 2002-2003 into food, flavouring and feed folk traditions of plants in the Tyrrhenian part of the Basilicata region (southern Italy). This area was colonized in ancient times by Greeks. Data was collected through field interviews, especially of farmers. METHODS Field data were collected through structured interviews. The informants, numbered 49,...

Background. Through years of spectator interaction, historical moments, heroic performances, and the creation of traditions or rituals, these established teams are excellent examples of brand communities. For newly introduced teams, these elements are likely to be in short supply and many of them struggle to build a community around their sport team. Objectives. This study explored brand co...

In many parts of East Alrica the ancient traditions and practices of Africans are dying out through contact with mzungus {white people) and their way of life. Employment in offices, mingling of tribes in a non-tribal environment and other factors contribute to the breakdown of traditional religions that stress the value of kinship ties, respect for elders and tribal unity. However, in Maasailan...

People’s control over their sexual lives and choices is in turn shaped by gender-related values and norms defining masculinity and femininity. These culturally-defined gender values and norms evolve through a process of socialization starting from an early stage of infancy. They determine and reinforce themselves through traditional practices such as wife sharing, widowhood related rituals, ear...

Although birth is considered one of the few universals of the human experience, Sheila Cosminsky illustrates through its rituals and traditions how childbirth is culturally informed. Drawing on decades of fieldwork in a Guatemalan finca (plantation) and close connections with the two main comadronas (midwives) on that plantation, Cosminsky provides vivid examples of how pregnancy, childbirth, a...

In the absence of immortality, the human species has over the millennia developed rites and rituals to help in the passing of life to honor the person who is dying or has died or in some way demonstrate their "courage" and perseverance as well as duty even in the face of almost certain death. The centuries-old traditions of the gathering of loved ones, the chanting of prayers, the ritual religi...