The previous researches contributed in this dimension by working on the purchase intention, service quality, and brand equity and brand loyalty. In this research study relationship among perceived service quality (PSQ), customer satisfaction (CS) and purchase intention (PI) as a mediating role is discussed and shown affect of purchase intention on the customer satisfaction. Took service sector ...

Electronic word of mouth (E-Wom) is currently something that needed and considered by consumers before choosing to use or consume something. In addition e-wom, also consider the image a company. The better company's positive reviews, more it will make believe in consuming using brand. This study aims determine effect e-wom brand on online shopping behavior through purchase intention Shopee user...

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...

One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...

current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. this applied research falls into the category of descriptive / survey ones. all golestan brand customers in shiraz city are considered as statistical population. among the population, using non-probability sampling method, 384 individuals selected. vali...

The importance of this study is discussed to determine the intensity purchases resulting from cafe-relevant value, as well impact brand awareness through e-wom. Two hundred forty-six respondents were used coffee lovers in cafes, most questionnaires and interviews data collection methodologies. This analyzed e-WOM-mediated path analysis on purchase intention using SEM-PLS multiple analysis. rese...

This study aimed to investigate the function of brand image in mediating impact social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed this study. Customers who South Tangerang's Lazada marketplace make up study's demographic. Purposive sampling was select samples from 150 respondents. SEM (Structural Equation Model) analysis with SMART PLS ...