This study aims to analyze the influence of Relationship Marketing And Quality On Customer Loyalty. Maintaining customer loyalty is needed in company, but most important thing how company's efforts conducting relationship marketing (marketing relationship) and quality (quality realizing (customer) at Bank Muamalat. used quantitative method with multiple linear regression analysis 100 respondent...

Many academicians have accepted the significance of loyalty in service industries (Bloemer et al., 1999; Caruana, 2002; Asuncion et al., 2004) and its potential impact on the development of sustainable competitive edge (Keaveney, 1995; Gremler and Brown, 1996) for the service firms. This may be attributed to the unique nature of services, increased dependency on technology and greater customer ...

Literature suggests that achieving adequate customer loyalty is a significant determinant of growth and profitability. However, in South Africa, there no evidence validated customer-loyalty-in-retail-banking scale. Thus, this study aimed to contribute the literature by validating retail banking as six-factor structure comprising loyalty, service quality, commitment, trust, switching cost satisf...

Social media marketing (SMM) is a new field that involves the of goods, services, information, and ideas via online networks social media. Drawing on stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, trust, revisit intention (returning same place in future) for coffee shops Northern Cyprus. Empirical evidence was ...

This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes. Results show that competition is a moderator o...

This paper examines empirically the three concepts of loyalty that have been recently proposed in the literature: attitudinal loyalty, share loyalty, and differentiation loyalty. Measures of these concepts are compared at both aggregate (brand loyalty) and individual (customer loyalty) level. The findings support the view that each is indeed a separate concept, though each are, as hypothesised,...

Customer loyalty has been recognized as a dominant factor in the success of business organizations. It therefore received great deal attention marketing and management theory practice. This article aims to explain important role customer variables activities. In addition explaining determinants or antecedents loyalty. addition, this research will also identify consequences that arise from consu...

Service quality is a competitive weapon in the banking industry. As competition becomes more concentrated and environmental factors become more argumentative, the concern for service quality grows. Retention of customer is the ultimate successful performance of any banking sector. To develop reputation and gain customer loyalty, a study of the performance of the banks is done to see if the perc...

BACKGROUND Understanding customers has become an urgent topic for increasing competitiveness. The purpopse of the study was to develop a qualitative dynamic attribute value model which provides insight into the customers' value for healthcare institute managers by conducting the initial open-ended questionnaire survey to select participants purposefully. METHODS A total number of 427 question...