This paper investigates the theory and practise of e-metrics. It examines the tourism sector as one of the most successful sectors on-line and identifies best practice in the industry. Qualitative research with top e-Marketing executives demonstrates the usage and satisfaction levels from current e-metrics deployment, selection of e-metrics for ROI calculation as well as intention of new e-metr...

The study assessed opportunities and challenges in the adoption of Information and Communication Technologies (ICT) by tour operators in Tanzania. Focused group discussions, key informant interview both (guided by checklists), and questionnaires (open and closed ended) were used for data collection. The results indicate that through the use of ICT the entire tourism industry structure is changi...

The present study intended to determine the priority areas for nature-based tourism in Isfahan province, Iran. Considering the components in question, this study was applied-developmental in nature and its methodology was descriptive-survey based on a systematic analysis of the potentials utilization, potential assessment and identification of priority areas and their combination. To carry out ...

international tourism and its related businesses have considerably increased recently. due to this expansion, tourism employees must be able to communicate appropriately, and effective esp programs need to be administered accordingly. many studies have been conducted on current esp courses for tourism; however, major problems still remain in designing esp courses to satisfy l2 learners’ needs, ...

There is increasing concern about the environmental sustainability of tourism based on natural attractions. We have developed a preliminary computer-based data management system that integrates information about tourists and their use of natural assets with information about how indicators of asset health respond to increasing visitor numbers. First, we collected data on tourist flows between d...

Sports event tourism has rapidly evolved into one of the most fashionable facets of the 21st Century. As a result, staging highprofile fixtures are increasingly being seen as a prominent method of strengthening a destination’s domestic and international image. Despite the plethora of academic interest in special event management, there remains an apparent lack of knowledge surrounding the role ...

tourism has traditionally been implemented by means of different motivators. tourism began in 1330 and the ecotourism is the main reason for the development of personality and promotion of cultures. circulating in the nature is a course of thinking for scientists in islam. ecotourism is a branch of tourism and it enters the world of its literature in 1970. ecotourism has been doubled in compari...

The study reported here assessed residents' perception of small, fast-growing coastal community on issues of quality of life, conservation, and growth. Data for the study were collected from an on-site survey in Aransas County, Texas from 2006 to 2007. Results show that the residents are concerned about preserving their natural resources, maintaining a small town atmosphere in their community, ...

introduction access to tourism destinations and ranking of them are the main aspects of tourism development planning. although the analysis network process (anp) is based on analysis hierarchy process (ahp) but network structure or feedback is dominated in decision making of the options. this article tries to respond to following questions in order to prove the main goal of the research as sele...