نتایج جستجو برای: brand equity
تعداد نتایج: 75354 فیلتر نتایج به سال:
T research examines whether a low-ranking member in a high-status category (e.g., a low-end model of a high-end brand) or a high-ranking member in a low-status category (e.g., a high-end model of a low-end brand) is favored, holding the objective qualities of the items constant. Brand equity research suggests that the quality of a brand is more important than the ranking of a product within a b...
Green color priming has been introduced as a cue for consumer perceptions of sustainability. Nevertheless, the green is not necessarily effective in every brand’s sustainability strategy. This study aims to understand impact and gender an investigation relationship between brand equity, including perceived quality. examined Interbrand’s Best Global Brands, conducted international online survey ...
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
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