Individual and Corporate Social Responsibility Society’s demands for individual and corporate social responsibility as an alternative response to market and distributive failures are becoming increasingly prominent. We first draw on recent developments in the “psychology and economics” of prosocial behavior to shed light on this trend, which reflects a complex interplay of genuine altruism, soc...

Social tagging is a new way to share and categorize online content that enables users to express their thoughts, perceptions, and feelings with respect to diverse concepts. In social tagging, content is connected through usergenerated keywords—“tags”—and is readily searchable through these tags. The rich associative information that social tagging provides marketers new opportunities to infer b...

Brand image can be improved in many ways, one of which is through content on Instagram social media. In this study, researchers will discuss the Effect Social Media Content Erigo's Image. accordance with title that has been described, researcher uses descriptive quantitative research methods involve respondents filling out questionnaire. The criteria for study were male/female an age range 12-3...

There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based o...

This paper aims to explore how socialand self-factors may affect consumers’ brand loyalty while they follow companies’ microblogs. Drawing upon the commitment-trust theory, social influence theory, and self-congruence theory, we propose that network externalities, social norms, and self-congruence are the key determinants in the research model. The impacts of these factors on brand loyalty will...

The paper aims at investigating how CSR (Corporate Social Responsibility) and ESG (Environmental, Governance) disclosure affect the brand value of a sample Interbrand companies. Empirically results show that is positively related to environmental disclosure, social whereas no significant correlation has been found for governance disclosure. This study provides new evidence growing body literatu...