نتایج جستجو برای: brand social responsibility image

تعداد نتایج: 1053114  

Journal: :international journal of management and business research 2013
h. govind mishra p. kumar sinha s. singh s. koul

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...

2013
Yi Li Jianying Hu Jing Liu Xiaoping Liu Xianming Zheng

Most of the present studies described corporate social responsibility as a holistic concept when investigating the relationship between corporate social responsibility and its outcomes. Few researches were done on the dimensions of corporate social responsibility and their effects. A fourdimension scale of corporate social responsibility is defined in this paper. They are economic responsibilit...

H. Mishra, P. Sinha S. Koul S. Singh

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

2015
Paolo Popoli

One of the most important intangible assets for firm’s competitiveness is brand image, reflecting all that which leads to the firm. In the current competitive scenario, the brand must be able to meet stakeholder’s expectations not only regarding visible components of the marketing mix, but also the firm’s value system, including both economical and social values. Thus, corporate social responsi...

2017
Hubert P. L. M. Korzilius Maria Margarita Arias

Literature widely explores Corporate Social Responsibility (CSR), Online Social Networks and consumer behavior individually. However, research linking them has been scarce. Therefore, this study aims to assess the effect of CSR information provided through Facebook on consumers’ brand image and purchase intention, considering the role of consumer ́s product involvement. A fictitious brand profil...

2015
David Han-Min Wang Pei-Hua Chen Chih-Yi Hsiao

a r t i c l e i n f o Over the last decade, educators, administrators, and policy makers increasingly focus on corporate social responsibility. However, no studies examine the relationships among corporate social responsibility, brand equity, and firm performance. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in Taiwanese...

Journal: :مدیریت بازرگانی 0
محمدرضا خسروی دانشجوی دکتری مدیریت بازرگانی (بازاریابی)، دانشگاه آزاد اسلامی واحد رشت، رشت، ایران نرگس دل افروز استادیار مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد رشت، رشت، ایران کامبیز شاهرودی استادیار مدیریت بازرگانی، دانشگاه آزاد اسلامی واحد رشت، رشت، ایران بهنام رضایی یوسفی کارشناس ارشد مدیریت اجرایی (بازاریابی) دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

although one of the main reasons of brand equity importance is its strategic role to provide competitive advantage in the companies, the previous studies have paid little attention to effective internal organizational factors on brand equity. some of these factors are variables of social responsibility and corporate identity. social responsibility in recent decade has become a dominant paradigm...

Journal: :مدیریت بازرگانی 0
ابوالقاسم ابراهیمی دانشیار گروه مدیریت، دانشکدۀ اقتصاد، مدیریت و علوم اجتماعی، شیراز، ایران سیدمسلم علوی دانشجوی دکتری مدیریت سیستم، دانشگاه شیراز، شیراز، ایران الهه پورموردینی دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشگاه شهید بهشتی، تهران، ایران

current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. this applied research falls into the category of descriptive / survey ones. all golestan brand customers in shiraz city are considered as statistical population. among the population, using non-probability sampling method, 384 individuals selected. vali...

آذر, عادل, دهدشتی‌شاهرخ, زهره, زارعی, عظیم‌اله, فیض, داود, کهیاری حقیقت, امین,

In a highly competitive environment today, maintaining and developing a market share is the result of brand performance. Suppliers need branding and brand management to play a role in preventing their decline from their rivals, which plays an important role in addressing social responsibility and accountability. In this article, the question arises as to whether social responsibility of supplie...

ژورنال: مدیریت سلامت 2015

Introduction: In recent years, it is widely believed that one of the most valuable assets of organizations, is the brand of their products /services. Brand value is a reflection of their social responsibility leading not only to the improvement of their status quo but also to the enhancement of their special brand value. Methods: This is an applied study in which a population of 561 employee...

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