Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

online end user trust and consumer behavior research. Online shopping has grown steadily in popularity in recent years as online and hybrid retailers offer an attractive Internet-based service to customers, such as Internet-only deals and shipping discounts. Even though there have been many research endeavors to explain online end user trust and consumer behavior, one of the main questions is h...

Despite the increasing interest in area of corporate social responsibility (CSR), there is a very limited understanding mechanism perceived CSR and its effect on consumer behavioral outcomes. Additionally, evidence role brand trust influencing advocacy. The aim this study to examine direct indirect influence perception advocacy behavior. This research proposes framework examines relationship be...

This paper summarized the factors that influence consumers' trust in AI chatbots and divided it into chatbot-related (expertise, anthropomorphism, responsiveness, ease of use), company-related (perceived risk, brand trust, human support), consumer-related (privacy concerns). research attempts to explore mechanism human-AI formation answer question how promote chatbots. The results found anthrop...