Search engine marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argued that a new model must be conceived to capture these relationships in order to better in...

With the popularity of smart portable devices and advances in wireless technologies, mobile marketing increases quickly. Among various methods, short message is regarded as the most efficient mode. While mobile advertising enhances communication with consumers, the messages without a required permission cause privacy violations. So, how to simultaneously supporting personalization and privacy p...

The purpose of this study is to examine factors affecting consumers' acceptance of mobile marketing across two global markets. Drawing upon technology acceptance and uses and gratifications theories, we develop and estimate a conceptual model of the influences of antecedent factors (including risk acceptance related to the mobile platform and personal attachment related to mobile devices) on be...

This special issue showcases research that demonstrates the usefulness of neuroscientific approaches to a range of marketing-related questions. The past decade has yielded extraordinary advances in understanding of how brain pro­ cesses produce human behavior. These advances have fueled a steady growth in the application of neuroscientific methods to generate both theoretical and practical insi...

JONA • Vol. 32, No. 6 • June 2002 The nation is facing a nursing shortage that is creating a crisis for quality healthcare and patient safety. Research has documented that problems with nurse staffing are associated with healthcare-associated infections and other adverse events that affect patient outcomes. These ominous facts, stated during the opening of an expert consultants meeting convened...

This paper presents research results dealing with power MOSFETs (metal oxide semiconductor field effect transistor) within the prognostics and health management of electronics. Experimental results are presented for the identification of the on-resistance as a precursor to failure of devices with die-attach degradation as a failure mechanism. Devices are aged under power cycling in order to tri...