The objective of this study was to assess the digital-analogue ideological positioning jubilee coalition. Lakoff’s (1993) Conceptual Metaphor Theory guiding principle for it hoists metaphor above its linguistic value consider conceptual property on which is founded. This adopted an interpretative research design targeting all telecast campaign coverage between 24th December 2012 and 1st March 2...

The aim of this paper is to study the metonymic motivation of the conduit metaphor. Following the radical hypothesis presented by Barcelona (2003) – that every metaphor is motivated by conceptual metonymy −, the metonymic structure of the target domain communication is analyzed. Two metonymies are identified as conceptual prerequisites for the metaphorical mapping communication is sending ideas...

This paper presents a lattice-based visual metaphor for knowledge discovery in electronic mail. It allow a user to navigate email using a visual lattice metaphor rather than a tree structure. By using such a conceptual multi-hierarchy, the content and shape of the lattice can be varied to accommodate any number of queries against the email collection. The system provides more flexibility in ret...

In this chapter, artifacts designed to facilitate the semantic interoperability between Information Systems are discussed in relation to the so-called metaphor theory. The main assumption of this theory is that the conceptualization of the world is mainly a metaphorical one; i.e., the concepts of a given domain are conceptualized by concepts of a more concrete domain. Based on this theory, sele...

An experiment was carried out to test the thesis that people employ sensory-motor conceptual metaphors to understand metaphorical expressions. Congenitally blind and sighted participants paraphrased metaphorical expressions derived from the UNDERSTANDING is GRASPING and UNDERSTANDING is SEEING conceptual metaphors, and evaluated to what extent they felt they had understood them. On the one hand...

This article is devoted to the problem of study metaphor in Cognitive Linguistics, conceptual theory metaphor. The deals with works such research scientists as Earl McCormack, G.Lakoff and M.Johnson, well Raymond W.Gibbs Jr., Dedra Gentner, Brian Bowdle, Lynn Cameron, Gilles Fauconier, Michael J. Reddy, David Pantner others. Definitions are given for two types metaphors: orientational ontologic...

This paper addresses the question whether metaphors can be represented in WordNets. For this purpose, domain-centered data is collected from the Hamburg Metaphor Database, an online source created for the study of possible metaphor representations in WordNets. Based on the results of the analyses of French and German corpus data and EuroWordNet, the implementation problem is discussed. It can b...

The neural revolution is changing our understanding of the brain and the mind in radical ways, and that is no less true in the theory of metaphor. It is 30 years since Mark Johnson and I wrote Metaphors We Live By in 1979. Though the fundamental outlines of what we discovered remain as valid today as they were then, developments in brain science and neural computation have vastly enriched our u...

The goal of this paper is to examine the neural aspect of metaphor. The neural theory of language stems from the cognitive linguistic research and is an effort to comprehend the way neural circuits affect and shape language and thought. Within this framework it is suggested that metaphor serves as the medium through which cultural, abstract and theoretical concepts are acquired. On the other ha...