C rooms, recommendation sites, and customer review sections allow consumers to overcome geographic boundaries and to communicate based on mutual interests. However, marketers also have incentives to supply promotional chat or reviews in order to influence the consumers’ evaluation of their products. Moreover, firms can disguise their promotion as consumer recommendations due to the anonymity af...

PURPOSE This paper reports an evaluation of the usability and acceptability of a computer-based decision support program (EMPOWER) for cardiovascular risk from the perspectives of both general practitioners (GPs) and consumers. METHODS A qualitative research design utilised semi-structured telephone interviews to assess the program from participants' perspectives. Qualitative approaches inclu...

Our research empirically analyzes consumer behavior at Internet shopbots— sites that allow consumers to make “one-click” price comparisons for product offerings from multiple retailers. By allowing researchers to observe exactly what information the consumer is shown and their search behavior in response to this information, shopbot data has unique strengths for analyzing consumer behavior. Fur...

BACKGROUND There is growing demand for peer workers (people who use their own lived experience to support others in their recovery) to work alongside consumers to improve outcomes and recovery. Augmenting the workforce with peer workers has strong capacity to enhance mental health and recovery outcomes and make a positive contribution to the workforce within mental health systems and to the pee...

In content networks, messages are routed on the basis of their content and the interests (subscriptions) of the message consumers. This form of routing offers an interesting alternative to unicast or multicast communication in looselycoupled distributed systems with large number of consumers, with diverse interests, wide geographical dispersion, and heterogeneous resources (e.g., CPU, bandwidth...

In content networks, messages are routed on the basis of their content and the interests (subscriptions) of the message consumers. This form of routing offers an interesting alternative to unicast or multicast communication in looselycoupled distributed systems with large number of consumers, with diverse interests, wide geographical dispersion, and heterogeneous resources (e.g., CPU, bandwidth...

Objective: The objective of the study was to determine understanding and knowledge level consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Purpose – The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers’ adoption intention is also tested. Design/methodology/approach – This study conducted a survey to collect d...