The need to he customer-focused to the highly changing marketing environment has never been more important for financial services institutions. However, under the present circumstances, where customers are becoming more demanding and increasingly mobile between competing financial providers, being customer-oriented is not enough. Financial services companies, and more specifically, their contac...

The role of customers in green supply chain management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the supply chain (SC). An empirical research approach has been used to collect primary data to rank different variables for effective customer involvement in green concept implement...

Predictive maintenance is becoming more and more important in many industries, especially taking into account the increasing focus on offering uptime guarantees to the customers. However, in automotive industry, there is a limitation on the engineering effort and sensor capabilities available for that purpose. Luckily, it has recently become feasible to analyse large amounts of data on-board ve...

Customer relationship management, often known as CRM and referred to in some circles just CRM, is a strategy that allows businesses the capacity more effectively manage their customers' accounts well interactions those customers have with business. In order for business's be successful, organization must put high value on quality of customer experience. Customers who been loyal specific brand s...

Maintaining durable and long-lasting relationships with customers is a key factor that widely considered by marketing practitioners company management. Therefore, this study aims to explore examine the factors (personal interest, trust, safety perceptions, E-transaction acceptance, privacy concerns) influencing electronic relationship ER from customers’ perspectives. The selected sample univers...

The goal of this paper is to provide an ontological approach to modelling customer relationships, which helps managers optimize channels, improve customer acquisition, retention and add-on selling. The advantages of a systematic approach are multiple. Modelling and mapping customer relationships allows a better understanding of the way a company interacts with its customers. A formal descriptio...