This paper presents a cross-national study of industrial marketing communications spending. The study compares the results of data collected from 55 European companies on 80 products with a sample of 131 products from 29 companies representing the ADVISOR 2 study sample in the U.S. Several key questions are addressed. First, we consider if the original ADVISOR results are specific to U.S. compa...

Human body digitization, in other words “mating” with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires ...

The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport. This theoretical paper uses the context of China’s professional football industry to argue that marketing may benefit from a more postmodern approach to marketing management. INTRODUCTION The aim of this theoretica...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Offa Local Government Area is one of the major sweet-potato growing areas of Nigeria. Sweet potato is grown mainly on smallholder farms and concentrated particularly in communities in Offa Local Government Area. This study randomly selected 90 small scale farmers purposively from 9 communities to investigate constraints to production, processing and marketing of sweet-potato. Data were collecte...

Dangers exist on the Internet in the sense that there are attackers who try to break into our computers or who in other ways try to trick us when we engage in online activities. In order to steer away from such dangers people tend to look for signals of security and trustworthiness when navigating the Internet and accessing remote hosts. Seen from an online service provider’s perspective it the...

Despite declared political commitment to implement the Political Declaration of the High-Level Meeting of the United Nations General Assembly on the Prevention and Control of Non-Communicable Diseases, many countries are experiencing challenges in moving to concrete action. The response to the 2011 UN political declaration and to the regional framework for action which was endorsed by the Regio...