Spurred by the overwhelming success of mobile “app stores”, enterprise software vendors are increasingly embracing the use of online sales channels. Whereas organizational buying behavior has already been investigated with regard to the acquisition of enterprise software via traditional offline channels, researchers have not yet focused on its provision using an electronic sales channel. In thi...

Business-to-business (B2B) marketplaces have significant potential impacts on the structure of channel relationships and IT management arrangements. IS theory traditionally investigated electronic marketplaces from a transaction cost theory point of view. We identify three major limitations of transaction cost theory as it applies to B2B electronic marketplaces. A number of other literatures wi...

Online virtual worlds, including Second Life, are rapidly becoming recognized as an important new channel for marketing and brand-building. However, the nature of the channel and its consumers or users is likely to be quite different to other channels, including the Web. Consequently, this may have knock-on effects for traditional multi-channel brand management strategies. In an effort to under...

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

In marketing, there is a notable lack of models, which leads to the loss potential customers since no feedback for improvement in marketing strategy. face Internet revolution, this study used digital channels and interaction achieve customer retention through Funnel; allowed client go acquisition, conversion, stages. addition, activities were developed that allow user become retained client. Th...

With the increasing public awareness of environmental issues, green production has become an important issue for supply chain management. This study proposes analytical model to investigate dual-channel decisions a retailer and competitive supplier; latter suffers from unreliable yield. The retailer’s responsibility is considered as two-echelon in which promotes product their marketplace throug...

Retailing in the West African context is a dominant practice within distribution channel of overall business system, nowadays. This research aims to redefine construct retailing context. The approach based on some observations and documentary analysis. results show that marketing perspectives, always opposed wholesaling it can be well-defined as art selling goods services small quantities direc...

This paper focuses on a vision of what will occur in business environment and channels when networks and supply chains turn in more efficient structures. Some essential questions are: Firstly, which channels are most important from supply chain management’s perspective. Secondly, how channels covering structures from raw materials to end users, are formed in the future. Thirdly, what are the co...

This research aims to analyze margins and efficiencies for each marketing agency. was conducted in Wonua Sangia Village, Landono District, South Konawe Regency. study from June 2021 March 2022. Thes objects the were patchouli farmers village of Subdistrict oil agencies. The sample this done by purposive sampling method Snowball Sampling fishing institutions. Their search analyzed using margin a...

Pharmaceutical companies have traditionally marketed their products through a combination of several channels: sales details to physicians, direct-to-consumer advertising, professional medical journal advertising, sponsorship of meetings and events and e-promotion. With an impending patent cliff and subsequent loss in revenue, the industry must depend on, among many factors, recently launched p...