The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. green marketing acts as bridge connecting the corporate, environment and consumers. business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

BACKGROUND Despite social marketing campaigns and behavior change interventions, young adults remain among the lowest consumers of vegetables. The digital era offers potential new avenues for both social marketing and individually tailored programs, through texting, web, and mobile applications. The effectiveness and generalizability of such programs have not been well documented. OBJECTIVE T...

Generation of minimum-length test sequences (MLTS) for FSM/EFSM models has been the focus of recent studies. Although it aims to optimize test cycles and expedites product marketing, an MLTS may fail to reveal potential discrepancies between an implementation and its specification. In this paper, MLTS methods combining FSM/EFSM models and pseudo random test generation techniques to enhance test...

Reports of how different countries are responding to the need to develop more integrated health and social care services for older adults can provide useful lessons for other health systems. However an understanding of how the wider structural, political, economic and cultural context affects implementation of these models of care is essential when considering the potential for models to be sca...

An Industrial Dynamics model was developed for an East Coast trucking company to investigate factors thought to dominate potential growth. The study suggested changes in the firm's operating policies and these were implemented. Implementation was successful. Resultant growth in sales and prof it^ changes in service, capacity utilization and measures of marketing effort indicate that new policie...

Information Management and Analysis (IMA) implies the single data and knowledge base of the business organization whose algorithm and software complex is designed to solve functional problems of operating and dispatch management, marketing, financial arrangements, accounting, strategic planning and organizing e-document flow between the sources and users of information. The “information – commu...