For the past century, companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience. Planning how best to allocate marketing dollars is arguably the most annoying challenge marketers face. The social web and more specifically, Web 2.0 have changed the original marketing strategy and have done so by givi...

Emergence of Modern Political Marketing In November The US elections were thrown into chaos by the humble chad, a paper perforation on a punch operated ballot paper. The election campaign had cost a total of $3 billion (Washington Post, 6 November) the largest ever. Eventually George W, Bush emerged as the victor after various court rulings. He had been elected however more as a result of the e...

The retail geography literature has long recognised the importance of spatial and catchment analysis to inform decision-making relating to store development. However, less attention has been directed to store development “in practice” and, more specifically, how location research and geographical knowledge is leveraged across the wider retail business – in particular informing the marketing fun...

The manufacturing-marketing (MM) interface has received substantial consideration in the operations management literature; however, relatively little attention has been paid to the role of information systems in facilitating MM integration. As integrated cross-functional systems, enterprise resource planning systems (ERP) are well-suited to provide MM integration. Based on information processin...

this study aims to investigate the effect of information technology on quality performance. the research model has been proposed based on relationships among research variables and previous studies on information technology. population was all of department’s managers and personnel of marketing and sale, manufacturing and quality control in iran khodro and saipa companies. to collect data, a fi...

This paper represents an approach of using simulation models and genetic algorithms for generating an aggregative production plan to maximize the total profit of the firm. The described methodology provides a tool which assists the company management in decision which of the suitable solutions will become the production plan. The entire system is composed by a business information system a data...

This article describes the principal uses of the data collected in the Economic Census. Namely, the data serve as a framework and statistical benchmark for current economic surveys; as source data for calculating composite measures of the nation’s economy; and as the basis for planning and monitoring of national, state, and local economic policies and programs. The data also are used for resear...

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process ofstrategic planning can yield promising new insights into consumer behavior and p...

The decision makers, in the sectors like financial and corporate planning, production planning, marketing and media selection, university planning and student admissions, health care and hospital planning, etc. often face problems to take decisions that optimize department/equity ratio, profit/cost, inventory/sales, actual cost/standard cost, output/employee, student/cost, nurse/patient ratio e...