This paper reports the result of an online survey that has been conducted to observe students’ attitude toward webcast lecture. The research model was based on Technology Acceptance Model, in which attitude is a function of perceived ease of use as well as perceived usefulness. It was hypothesized that perceived ease of use and perceived usefulness affect positively with the overall user satisf...

Background & aim: Effective preconception care requires childbearing women's knowledge and attitude to improve maternal and neonatal health by the early recognition of risk factors related to pregnancy. The aim of this study was to investigate knowledge and attitude of Iranian women regarding preconception health based on the health belief model. Meth...

This study develops and tests a model of online trust of a health care website. The model showed a statistically strong fit to the data (N=176). Trust was significantly explained by perceptions of credibility, ease of use, and risk. Perceived ease of use was a direct predictor of trust and an indirect predictor through credibility. Credibility was both a direct predictor of trust and an indirec...

This study examines some major variables moderating the relationships of service quality, customer satisfaction, and customer loyalty in mobile phone services. The study employed statistical analyses, such as reliability analysis, factor analysis, and hierarchical regression analysis. The results of the study reveal that service quality and customer satisfaction positively affect customer loyal...

Background and Aim: Evidence shows that a considerable percentage of Iranian young men suffer from obesity and being overweight at the onset of military services. This study aimed to investigate the soldier's knowledge, attitude and practice about obesity and overweight management based on the Extended Parallel Processes Model. Methods: This KAP (Knowledge, Attitude and Practice) study was con...

The purpose of this study is to explore the brand loyalty of Samsung electronics focusing the special part of south Punjab of Pakistan (Bahawalpur and Multan).This projected model is examines major variables moderating the relationships of, brand trust, service quality, brand credibility, customer satisfaction, brand image with these challenging models of the relationships amongst the impact of...