The New Lanchester Theory links Business Objectives to market share using a transfer function, known from Six Sigma and Quality Function Deployment (QFD). The transfer function can effectively be used for prioritizing new features for software products. However, it is not easy to define this transfer function. This paper presents current practices and new opportunities for software marketing th...

Environmental friendliness has been regarded as a fundamental characteristic of sustainability and competitiveness, yet such eco-friendliness is often not performed well. Based on the relationship matrix in the Quality Function Deployment (QFD) method and fuzzy logic, this paper presents an original integrated approach that, by linking competitive bases, green capabilities, and providers, aims ...

Abstract Nowadays supply chain management has become one of the powerful business concepts for organizations to gain a competitive advantage in global market. This is the reason that now competition between the firms has been replaced by competitiveness among the supply chains. Moreover, the popular literature dealing with supply chain is replete with discussions of leanness and agility. Agile ...

The ERNE project is briefly introduced. The single shot nature of an instrument development project highlights the importance of the concept of process. Useful concepts of process management are reviewed. Trade-off situations and optimisation of diverse requirements are commonplace in space instrument projects. The Quality Function Deployment (QFD) method is discussed as a potential tool for qu...