Customer trust is the important case which is needed by company where this behaviour will determine to customer buying interest, especially for organic products that have different characteristic from common products. Actually, this product has not developed rapidly in Indonesia. Reviews from those phenomenon, so it is conducted the research on mediating impact of retail image as organic produc...

This paper considers the possibilities and implications of using ubiquitous computing to augment retail stores with information on critical consumer-driven issues, such as health and food safety, environmental and ethical concerns. The main hypothesis is that the availability of such socially conscious consumer information at point-of-purchase is expected to modulate consumer product choice cri...

in recent years, many changes have been observed in buying culture of customers and developing chain stores in iran. moreover, need to be more competition in business environments made necessary the stablishment of chain stores, the creation of competitive advantage and long relations to the costumers. regular marketing is a response to stores requirement when establishing such a win-win long r...

Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...

If business-to-consumer (B2C) marketing is the waves and the froth on the surface, business-tobusiness (B2B) is the ocean underneath. Considerably larger, substantially hidden, rather mysterious, containing poorly understood but powerful currents, and with un-plumbed depths. While B2C marketers, perhaps obsessed with the excitement and glamour of big budget TV advertising campaigns, came rather...

BACKGROUND About 81% of cigarette manufacturers' marketing expenditures in the USA is spent to promote cigarette sales in stores. Relatively little is known about how these expenditures help the manufacturers achieve their marketing goals in stores. A better understanding of how tobacco companies influence the retail environment would help researchers and tobacco control activists to monitor in...

BACKGROUND The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to purs...