Social media has become a major channel for firms’ marketing communications. Yet studies on the impact of social media marketing (SMM) have been limited to a few large firms. Motivated by the lack of understanding of the effectiveness of SMM for small and medium-sized enterprises (SMEs), this study investigates the impact of online SMEs’ SMM messages on their sales performance through customer ...

The Network Map application leverages an existing corporate data repository to provide a synoptic view of the telecommunications services provided by U S WEST to a large business client. The phased architecture uses a server to generate data portfolios (consisting of HTML and hyperbolic tree data files) on a weekly basis; at the end user’s convenience, the portfolios are downloaded on to their ...

Constraint-based recommender applications provide valuable support in item selection processes related to complex products and services. This type of recommender operates on a knowledge base that contains a deep model of the product assortment as well as constraints representing the company’s marketing and sales rules. Due to changes in the product assortment as well as in marketing and sales r...

Data analysts are increasingly important for companies to extract critical information from their vast amount of data in order to be competitive. Data analytics specialists or data scientists develop statistical models and make use of dedicated software components for example to categorize products and forecast future sales. Their unique skill set is among the most sought after in the current j...

The literature on marketing productivity shows the absence of a measurement of the commonly accepted term, especially in the case of quantitative measures and in the measurement of the influence of marketing assets on company issues. This paper proposes a Theoretical Model of Marketing Productivity (TMMP), useful as a base to measure marketing productivity in services. The model is validated in...

This paper quantifies environmental and economic benefits of the Integrated Product Service Offering (IPSO) in real practice from a life cycle perspective, in comparison with its corresponding product-sales type business as a reference. The paper also discusses the engineering activities contributing to those effects, as well as their enablers. To reach this goal, the paper investigates three I...

With the high-speed development of China's Internet, e-commerce and network information communication make consumers on product quality of service have a more clear understanding. The competition of network sales market brought the traditional automobile sales and services the unprecedented pressure. This paper analysis the theories about customer satisfaction model both in China and abroad. Al...

The sales proceeds are the most important factors for keeping alive profitable companies. So sales and budget sales are considered as important parameters influencing all other decision variables in an organization. Therefore, poor forecasting can lead to great loses in organization caused by inaccurate and non-comprehensive production and human resource planning. In this research a coherent so...

Internet marketing enables new forms of vertical communication and marketing between suppliers and customers in a traditional marketing sense, and also generates the potential for horizontal networks of customers interacting with each other to share information and experiences about specific products and services. Marketers have always used promotional activities such as advertising and product...

Business clusters play an important role in developing and improving the economic performance of countries and in promoting the welfare of people. Business development service providers (hereafter referred to as, BDSP) have a considerable role in providing specialized services pertinent to the conditions of active enterprises in clusters and in promoting their performance level in order to impr...