regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...

This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD) apps. It examined indirect influence of on mediation e-trust and e-satisfaction customers. The serial approach was used test proposed model study. Data obtained a self-administered structured questionnaire filled by 261 respondents from north India. hypotheses were tested applyi...

The present paper uses a modified version of the Service Brand Verdict (SBV) model. The objective of the study is to incorporate service brand loyalty as an ultimate dependent measure seen as the outcome of consumers' evaluation of various service brand dimensions and communication, and test the generalizability of the modified SBV model in two different service sectors and cultural settings. T...

In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each cust...

the rapid growing of information technology (it) motivates and makes competitive advantages in health care industry. nowadays, many hospitals try to build a successful customer relationship management (crm) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. many hospitals have large data warehouses containing customer ...

positive word-of-mouth (p-wom) has a strong influence on purchase decision of new customer. today, firms try creating loyal customer with positive wom and use from this competitive factor in increasing their market share. this research showed that website usability (wu) has a positive effect on customer satisfaction (cs), and also this element have a positive effect on customer loyalty (cl). cs...

This research paper‟s is to illustrate the relationship between the customer loyalty derived through the satisfaction and enlargement of profitability of firm. The loyalty can be increased through the various services and strategies adopted by the firm for proper satisfaction of their customers. Many authors are proposed to loyal customer as competitive assets to be preserved and one of the way...

This study is conducted to analyze the influence of application design, customer service, security/privacy, and fulfillment towards loyalty through satisfaction trust as intervening variable on customers Shopee in Medan, Indonesia. 275 respondents with characteristics male female, ranging from 18-60 by age, lives has transaction using Application at least twice past year. adopting quantitative ...

The Siantar Express train is one of the transportations used by people Medan city to travel Pematang and vice versa. objective this study test analyze effect service quality, price on customer satisfaction its impact loyalty.The sampling technique Accidental Sampling which based who are members population coincidentally meet researcher can provide necessary information. data analysis method car...