The purpose in this study was to understanding the relationship among the attitude, behavior loyalty, sponsorship awareness, attitude toward the sponsor and purchase intension of the both actual sponsor for the team Sport Lisboa e Befica (SLB) in Portuguese soccer league. Data were collected by fan of the soccer team. The data was used conform factor analysis (CFA) to testing the significant of...

The relationship between sport participation and BMI in children and adolescents is unclear, with some studies showing no association at all and others suggesting that sport is linked to lower BMI. Another possibility, however, is that this relationship is bidirectional, with sport leading to lower BMI but BMI also influencing sport participation. Here, we examine the direction of this associat...

This study examined how collegiate E-sport athletes conceptualize the process of their own competitive game play as situated between work and play. Using interviews guided by Stebbins’ (2007) serious leisure perspective, 12 active, competitive, collegiate E-sport players described how they experience their gaming as work or play, how belonging to a collegiate E-sports team has shaped their iden...

BACKGROUND Several studies have explored motivating factors for sports participation for youth, but limited data is available regarding factors motivating inner-city children to participate in sports. METHODS A consecutive sample of parents (n=100 parents) and children (n=138 children) attending a health fair in an inner-city community were surveyed regarding motivating factors for enrolling ...

A concept known as ‘marginal gains’, an approach to performance improvement in elite sport came to prominence during the London 2012 Olympics when Team GB cycling won a record eight gold medals. Since National Lottery funding was awarded in 1997 to develop British cycling, the ethos of making aggregated small gains in many areas to improve overall performance has been central to its success. Th...

Talent transfer is a process occurring when an athlete ceases or reduces their involvement in a sport in which they have invested significant time and concentrates their efforts in a sport that is new to them, but involving similar movement skills and/or physiological/psychological requirements. The process involves athletes who might be able to perform if fast tracked into other sports with sp...

The aim of this study was to investigate the pattern of basic and sport nutrition as well as perspectives of young Egyptian athletes. Structured interview survey measuring knowledge, attitudes, beliefs and behaviors about basic and sport nutrition was administered to adolescent athletes recruited from 4 sport clubs and 2 fitness centers in Greater Cairo governorate. A total of 358 participants ...

One of the most interesting aspects of sports fans is their degree of involvement and affiliation with their favorite sports team. Indeed, perusal of the popular press suggests that sports fans reveal their connection to a favorite team in interesting ways, including wearing team apparel, displaying bumper stickers on their cars, and engaging in celebratory behaviors that range from fairly pass...

Volleyball is an increasingly popular team sport. As with any competitive sport, there is an inherent risk of injury that must be recognized and collaboratively managed. This article provides a practical approach to the management of volleyball injuries within a team or organization. A brief review of the epidemiological data is presented which establishes (i) ankle sprain, (ii) shoulder overus...