This study investigates the manner in which corporate philanthropy affects consumer patronage toward a brand. In so doing, we propose reciprocity as a key mechanism, which manifests the effect of corporate philanthropy on patronage behavior, and examine how vicarious licensing and strategic fit would mitigate the relationship between reciprocity and patronage behavior. The results indicate that...

The rise in popularity of farmers markets the United States reflects consumers’ negative response to more traditional food distribution systems. Farmers provide consumers with a local and often personal purchasing experience. purpose this study was examine consumer motivations patronize through lens social, spatial, natural embeddedness. A qualitative approach employed utilizing semi-structured...

Many factors, both obvious and subtle, influence customers’ store patronage intentions. Using videotape technology that enabled us to experimentally manipulate the number of visible store employees, number of customers, and music, we test the relative importance of wait expectations and store atmosphere evaluations on patronage intentions. These constructs are found to be critical antecedents o...

this paper submitting the computation of optimize point of ordering in inventory control systems and particularly for continuous review of ordering system (r,q) by fuzzy logic method which similarly can be used for other ordering systems. since in the ordering models we cannot forecast the parameters like cost exactly, we have ambiguity. in this case using precise parameters may cause wrong dec...

In this paper we prove some stochastic comparisons results for progressive type II censored order statistics. The problem of stochastically comparing concomitants of the two progressive type II censored order statistics with possibly different schemes, under different kinds of dependence between X and Y is considered and it is proved that if Y is stochastically increasing (decreasing) in X, ...