The purpose of this study is to establish a decision model of search engine ranking for providing administrators to improve the performances of websites for satisfying the needs of users. To probe into the interrelationship and influential weights among criteria of SEO, and evaluate gaps to achieve the aspiration level of implementation in real world, this research utilizes a new hybrid MCDM mo...

Decision-Making Trial and Evaluation Laboratory (DEMATEL) methodology has been proposed to solve complex and intertwined problem groups in many situations such as developing the capabilities, complex group decision making, security problems, marketing approaches, global managers, and control systems. DEMATEL is able to realize casual relationships by dividing important issues into cause and eff...

In the global economy, knowledge has become a key asset in organizations; thus, Knowledge Management (KM) has emerged as a major issue that managers must deal with. However, implementing KM is becoming more complicated. Practitioners must assess complex and confusing situations, initiate KM, identify the causal relationships between problems, make appropriate decisions, and guarantee that the r...

The purpose of this study is to find the key factors influencing blog design, and explore the causal relationships between the criteria for each factor. Since design is a multiple criteria decision-making (MCDM) problem, this study adopts a model which is a hybrid of factor analysis and the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify ...

Purpose – The aim of this paper is to propose a novel evaluation framework to explore the “root causes” that hinder the acceptance of using internal cloud services in a university. Design/methodology/approach – The proposed evaluation framework incorporates the duo-theme DEMATEL (decision making trial and evaluation laboratory) with TAM (technology acceptance model). The operational procedures ...

Most decision making methods used to evaluate a system or demonstrate the weak and strength points are based on fuzzy sets and evaluate the criteria with words that are modeled with fuzzy sets. The ambiguity and vagueness of the words and different perceptions of a word are not considered in these methods. For this reason, the decision making methods that consider the perceptions of decision ma...