brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

Quality management systems especially ISO 9000 has gained great importance in today business with the purpose of offering higher value to the stakeholders. This retrospective study analyzed productivity records of the Barez Industrial Group consisted of eleven companies in Iran, from 1994 to 2001 by the means of Statistical Package for Social Scientists (SPSS 15). One-Sample Kolmogorov-Smirnov ...

archaeology is growing science that continues to discover the material remains of man; hence, it is the best evidence to understand human relations that too shows close co-operation between the neighboring countries, especially iran and india (present pakistan). right from bronze age when man started building a better social organization, archaeology presents positive evidences for economic an...

We propose an adaptive reversible data hiding method with superior visual quality and capacity in which an adaptive generalized difference expansion (AGDE) method is applied to an integer-to-integer subband transform (I2I-ST). I2I-ST performs the reversible subband transform and the AGDE method is a state-of-the-art method of reversible data hiding. The results of experiments we performed objec...