Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the partic...

The largest fresh meat brand names in Spain are analyzed here to study how quality is signaled in agribusiness and how the underlying quality-assurance organizations work. Results show, first, that organizational form varies according to the specialization of the brand name. Publicly-controlled brand names are grounded on market contracting with individual producers, providing stronger incentiv...

These two brand names are too similar, while the international non-proprietary names (INNs) are clearly different: lamotrigine (an antiepileptic) and terbinafine (an antifungal drug).

The largest fresh meat brand names in Spain are analyzed here to study how quality is signaled in agribusiness and how the underlying quality-assurance organizations work. Results show, first, that organizational form varies according to the specialization of the brand name. Publicly-controlled brand names are grounded on market contracting with individual producers, providing stronger incentiv...

They have concluded that the consum er’s perception about high quality products are more associated to brand names than the certifications in labels. So this has consequences upon competitiveness of domestic food market. While large processors and retailers, as multinational firms, follow refined brand names and international standard systems several small local firms are very far from this qua...

RxNav is a browser for RxNorm, the NLM repository of standard names for clinical drugs. RxNav displays links from clinical drugs, both branded and generic, to their active ingredients, drug components and related brand names. The current dataset comprises 5,546 ingredients, 7,718 brand names, 21,511 clinical drug components, 27,195 clinical drugs, 11,271 branded drugs, 12,598 clinical drug form...

We examine decision makers ’ use of tacit linguistic intuitions and explicit linguistic knowledge for brand name translations from English to Chinese. We present a market study, which reveals that managers intuitively use linguistic sound and meaning characteristics, that is, which sounds and meanings best fi t for the Chinese translation of the English names. A subsequent experiment shows that...

The aim of this study is to investigate the neural mechanism of extending a brand in a specific product category to other product categories. Facing two sequential stimuli in pairs consisting of beverage brand names (stimulus 1) and product names (stimulus 2) in other categories, 16 participants were asked to indicate the suitability of extending the brand in stimulus 1 to the product category ...

• Innovator drugs are given their own brand name and a common generic name that is shared with products certified as bioequivalent by a regulatory authority. • Characteristics—including names—that uniquely identify a seller’s product are entitled to legal protection against misappropriation. • Well-controlled studies and decades of use reveal that generic drugs approved by the Food and Drug Adm...