With the intense competition in banking systems, customer satisfaction has become more important issue in customer marketing. In existing studies, customer satisfaction has examined based on customers’ viewpoint. This study investigates customer satisfaction based on viewpoint of bank managers who understand their customers’ needs. This study aims to examine importance of various strategies tha...

Today, the quality of services is an increasingly important factor in the success and survival of the banking sector. Therefore, the discovery of effective factors in the quality of services and the importance of each of these factors is very important from the point of view of customers due to the increasing intensity of competition. Modern com- merce requires appropriate tools and infrastruct...

Today, the quality of services is an increasingly important factor in the success and survival of the banking sector. Therefore, the discovery of effective factors in the quality of services and the importance of each of these factors is very important from the point of view of customers due to the increasing intensity of competition. Modern com- merce requires appropriate tools and infrastruct...

bancassurance as selling insurance product consider the banksas an example of cross selling to customer from financial institutionsviewpoint and, on the other hand, cross buying by customers. regardingincreased competition, creating a financial supermarket to provide allfinancial services to customers is strongly growing. in this context, first itis necessary to identify factors affecting custo...

the increasing growth and development of communications technology has created a major change indifferent aspects of human life and organizational performance. new technologies have changed function and attitudes of individuals and organizations and have become an important aspect in creating new jobs and innovation in organizations. development of new phenomena such as electronic business, ele...