Everything in the world is shifting towards digital which no exception and ultimately market as well. The place where buyers sellers meet together virtual form exchange goods services online called E – Commerce. It also known I Commence. fastest growing media recent times Internet. foundation of a new era. Online shopping one very fast rising e-commerce platform.Online stores are always availab...

In order to design better search experiences, we need to understand the complexities of human information-seeking behaviour. In this paper, we propose a model of information behavior based on the needs of users of consumer-oriented websites and search applications. The model consists of a set of search modes that that users employ to satisfy their information search and discovery goals. We pres...

The purpose of this study is to examine the effects of consumers’ perceptions of usefulness, ease of use, entertainment and transaction cost on consumers’ responses towards hotel websites. Data were collected through an online survey from a total of 234 university students in Greece. Structural equation modelling was used to evaluate the research model and test the research hypotheses. The deve...