The machine made carpet industry is one of the main and most famous industries in Iran and especially in the city of Yazd. However there is little information about customer preferences for different attributes of this product. In this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...

Despite the fact that there is a plethora of research regarding the mobile phone feature preferences, there appears to be lack of research regarding the relationship between the feature preferences and their relationship between customer satisfaction and repurchase intent. Therefore the objective of this research is to investigate the mobile phone feature preferences among male respondents in F...

Customer satisfaction represents a modern approach for quality in enterprises and organisations and serves the development of a truly customer-focused management and culture. Measuring customer satisfaction offers an immediate, meaningful and objective feedback about clients’ preferences and expectations. In this way, company’s performance may be evaluated in relation to a set of satisfaction d...

The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...

Accurately predicting customer preferences is a highly sought after goal, for it allows businesses to market a product to individuals in a way that is most likely to generate a sale. This can be particularly important in the movie industry, where individual preferences can vary greatly. Recognizing this, the online movie rental business Netflix has sponsored a contest to find better ways of mak...

Affected by customers’ lack of experiences and personal preferences, the importance of customer demand as 0 by only using Rough Set method frequently occurs. Existing methods could not determine this importance of indicators, so it is usually deleted. A new method combining Rough Set and Data Envelopment Analysis (DEA) to determine importance of customer demand in Quality Function Deployment (Q...

We consider a retailer with limited inventories of identically priced, substitutable products. Customers arrive sequentially and the firm decides which subset of products to offer to each arriving customer depending on the customer’s preferences, the inventory levels, and the remaining time in the season. We show that the optimal assortment policy is to offer all available products if the custo...

This paper explores two major interdisciplinary techniques facilitating mass customization strategies—e-commerce and knowledge management. The linkages between the two serve to validate the strategic shift toward mass customization. Internet-enabled e-commerce provides capabilities for firms to reach global buyers and suppliers and is increasingly recognized as a way to support the gathering of...