To increase effectiveness in their marketing and Customer Relationship Manager activities, many organizations are adopting strategies of Database Marketing (DBM). Nowadays, DBM faces new challenges in business knowledge since current strategies are mainly approached by classical statistical inference, which may fail when complex, multi-dimensional and incomplete data is available. An alternativ...

Introduction Analyzing increasing amounts of data to detect hidden patterns is a major problem facing organizations today. So, there is a surge of interest in data mining and data visualization for business applications. Almost any organization has a large amount of historical data that is available for analysis in machine-readable form. Getting a visual grasp of useful facts or data patterns h...

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...