Authors should also include a brief summary of their paper – no longer than 450words.

In today's complex, dynamic and constantly changing environment, companies need to design and take systems and methods that can help them adapt themselves to the changeable and dynamic situation of competitive markets, and therefore improving marketing performance and generally the company’s performance. In this regard, business intelligence systems as a new method and tool can be considered as...

Rational accounts of decision-making are incompatible with the prevalence and success of ubiquitous marketing strategies. In this paper, we demonstrate, using computational experiments, how an ideal Bayesian observer model of preference learning is compatible with the manipulation of purchasing decisions via a number of well-known marketing techniques. The ability of this model to predict the e...

Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for envir...

Sustainable development is perhaps the most significant and yet the most difficult problem that marketing – and human economic activity in general – face at the beginning of the third millennium. The paper starts by charting the state of affairs for marketing and sustainability so far. It then uses the analogy of a living system to explore the requirements for a sustainable marketing system and...

Children's exposure to food marketing across multiple everyday settings, a key environmental influence on health, has not yet been objectively documented. Wearable automated cameras (ACs) may have the potential to provide an objective account of this exposure. The purpose of this study is to assess the feasibility of using ACs to document children's exposure to food marketing in multiple settin...