Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...

In this paper, we propose a characteristic function of the maxmax defensive-equilibrium representation that maps every TU-game with strategies to TU-game. This is given by two-step procedure in which each any two complementary coalitions successively selects equilibrium way maximizes its utility. We then investigate properties and present relations cores under three functions. Finally, as appli...

Game theory has become an essential tool in the analysis of supply chains with multiple agents, often with conflicting objectives. This chapter surveys the applications of game theory to supply chain analysis and outlines game-theoretic concepts that have potential for future application. We discuss both non-cooperative and cooperative game theory in static and dynamic settings. Careful attenti...

Evidence from the Food Supply chain suggests that food retailers often exhibit a reluctance to share information with their suppliers even when this benefits both parties. For example, inventory coordination and reduced costs may be realized by adopting appropriate supply chain management technologies such as cooperative planning, forecasting, and replenishment. This behavior is explained by vi...

This paper concerns coordination of enterprise decisions such as suppliers and components selection, pricing and inventory in a multi-level supply chain composed of multiple suppliers, a single manufacturer and multiple retailers. The problem is modeled as a three-level dynamic non-cooperative game. Analytical and computational methods are developed to determine the Nash equilibrium of the game...

Today green supply chain management (GSCM) has received increasing emphasis, as a kind of modern management mode which takes environmental impact and resource efficiency into a comprehensive consideration within the entire supply chain. In this paper, the government’s subsidy in the green supply chain for home appliances industry is studied by constructing a three-player game model among govern...

We analyze a tourism supply chain containing a theme park, local hotels, and multiple travel agents using a game theoretic approach in three scenarios: Nash equilibrium, Stackelberg equilibrium, and full cooperation. We find that a vertical cooperative advertising strategy is particularly effective in increasing customer demand.

In today complex worldwide supply chains, intermediary organizations like Contract manufacturers and GPOs are mostly used. Well-known OEMs delegate their purchasing and procuring to these intermediaries. Because of their positive influence on supply chain efficiency, it is very important to investigate the role of intermediaries in today competitive supply chains. One important question arising...