this study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. statistical society of this study is consumers of chain stores in tehran. by cochran method 384 people were selected as a sample.450 quest...

Purpose – The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests that chronic, high frequency impulse buying has a compulsive element and can function as a form of escape from negative affective states, depression, and low self-esteem. Design/methodology/approach – The p...

We present a new model of impulse buying, based on a social constructionist theory, which addresses some of the short-comings of previous models from economics, consumer behaviour, and psychology. Our model predicts that products are impulsively bought to reflect self-identity. Thus gender, as a major social category, should influence both the products bought impulsively and the buying consider...

This study aims to analyze the role of digital marketing, promotion and price on impulse buying through marketing as a mediating variable (Study E-commerce Shopee). The population this research is Shopee customers. data analysis method was using Stuctural Equation Modeling (SEM) SmartPLS version 3.0 software. results showed that Electronic Word Of Mount, Promotion Price had positive significant...

This paper is devoted to building a miniature of an impulse buying behaviour in department stores, which influenced by hedonic shopping value, store environment, and price discount factors, involve the role positive emotions as mediator. A comparative causal-based quantitative approach examines empirical relationships. Characteristics questionnaire invite respondents be surveyed at Matahari Tra...

This research paper investigates the impulse buying behaviour of online consumers as against offline consumers. The paper also explores the impact of demographic variables on the impulse buying behaviour of consumers. The research is focused on a well-designed questionnaire based on 500 respondents from the urban areas of Punjab, Haryana, New Delhi and Chandigarh. Data analysis has been done th...